本帖最后由 Kefuyi 于 2017-3-8 14:11 编辑
即使亚马逊的政策早已明文规定，并且多次修改相关政策，针对产品评论的真实性进行严厉打击。但仍然有很大一部分卖家铤而走险，在对政策解读不够的情况下，利用各种方式尝试对买家进行索评，导致非常严重的后果。 其实大部分卖家对亚马逊相关政策的理解仍然十分模糊，侥幸心理作祟，而导致一失足成千古恨。
在众多行内对亚马逊政策的解读当中，小易给大家挑选出一篇稳上天的解读（原文链接：http://egrowthpartners.com/7-ways-product-review-manipulation-brings-amazon-sellers-down/）。
注意，前方干货，高能预警！
7条让卖家避免采坑的建议：
原文： 1. Don't ask for a review if the product was purchased at a discount or with a coupon. 2. Don't ask buyers for a positive review. 3. Don't tell buyers what to write, give them examples or hound them to leave a review. 4. Don't ask buyers who leave you positive seller reviews for a product review. (That's called selecting your reviewer) 5. Don't keep sending sellers emails when they've asked to be removed. 6. Don't ask friends or family to leave you reviews (it is still happening!). 7. Don't pay for bloggers or other off-platform reviewers (Amazon will suspend you).
小易译文： 1. 若这个产品是在有折扣或者是在优惠券的情况下购买的，不要向买家索要评价； 2. 不要向买家索求好评； 3. 不要尝试告诉买家留评内容，给予赠品或是诱导他们留评； 4. 不要向已经留过feedback的买家索求Review,因为这样叫选择留评者； 5. 若买家已经尝试在去除评论了，不要再发送卖家邮件； 6. 不要让朋友或者家人帮忙留评； 7. 不要聘请博客红人或者其他不是亚马逊平台的评测者留评。
那要怎样才能安全地给买家发邮件？
邮件要以售后邮件形式发出，eGrowthPartners建议最好能在买家收到产品后，就马上能让其收到一封售后邮件。这封售后邮件的内容先要谈及Handling Problems（操作性的问题），之后再提索求反馈。注意，处于安全考虑，最好只索求Feedback（反馈）！
以下是由eGrowth Partners提出的优质模板，仅供参考！
Handling Problems - If you have any questions about our product or if your experience with us was less than perfect in any way, please contact us immediately at [insert link] so we can make it right for you!
- We hope you love your new [insert product name]! If you have any questions or if your experience was less than perfect in any way, please let us know so we can make it right [insert link].
- Sometimes when a product is delivered by mail it gets damaged in shipping. Or maybe it's not quite what you wanted. It may not fit right. You may have changed your mind. We understand and we are here to help! Click [here] for easy returns with Amazon or click [here] if you have a question. We want to make it right for you.
Asking for Feedback - Please take a moment and share your experience with others! [insert link] We use customer feedback like yours tocontinuously improve our products. Other customers on Amazon rely onreviews to make informed decisions. Thanks for helping to make Amazon abetter place to shop!
- It has been a few days since your [insert product name] was delivered and we hope you are enjoying our product. As a small business, feedback from our customers means the world to us. We rely on people like you to let us know what we are doing right and where we could improve. Would you mind sharing your experience with others? [insert link] Thank you!
看完对比下之前写的模板，只能感叹，老外客户确实要用老外的思维去对付！
当然文章最后也提到，这不是唯一方法，参考完模板后，建议卖家们根据自己情况总结出自己的套路（套路得人心），在不违反亚马逊政策的情况下索评！
本文仅出于对原文（7 Ways ProdcutReview Manipulation Brings Amazon Sellers Down）的解读，原文链接再一次附上：
希望能帮助到各位更好地解决评论问题！
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发表于 2017-3-7 15:46:55
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