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本帖最后由 BQoolCN 于 2018-3-13 16:32 编辑
BQool 提供亚马逊软件服务有好多年了，经常三不五时有卖家带着既期待软件带来的效果但又怕受伤害的心情，问我们：＂我很想要使用 BQool 软件，但软件会让我关店吗？" 自从亚马逊更新 review policy，类似疑问重复出现的频率比之前更高，因为 BQool 的卖家反馈软件，是个帮忙卖家寄送索取评论邮件的自动化工具，有许多现有用户和想要使用卖家反馈的新伙伴，都被亚马逊最新的评论规范吓坏了，深怕凡是索取评论，亚马逊一同视为非法！
近期文章可参考下
Amazon 10 分钟删除差评？！（附截图）
亚马逊严管直评，新政策将限制非VP 评论数量
Amazon 页面展示分析 - 商品页面（２）
Amazon 页面展示分析 - 搜索页面（１）
BQool 在此向大家声明，索取好评完全合法！
此篇文章用意是跟各位厘清在新 review policy 筐架下，哪些评论索取方式在亚马逊规定范围内，以及如何守护自身索取评论的权利。
首先来看看最新亚马逊 Prohibited seller activities and actions （卖家违规活动及行为）的索评规范。
General Guidelines
一般准则
Misuse of ratings, feedback, or reviews:
Any attempt to manipulate ratings, feedback, or reviews is prohibited.
滥用商品评论、卖家反馈和评分
任何操作商品评论、卖家反馈以及评分的行为都不被允许。
- Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.
- You may request feedback from a buyer
- You may request feedback from a buyer
- You may request feedback from a buyer
很重要~特别讲三次
卖家反馈和评分：卖家反馈的评分功能提供买家一个衡量卖家绩效的标准，帮助卖家在亚马逊站点中提升自家店铺的名气。提缴卖家反馈的内容不可含有辱骂与不恰当的字眼，或泄漏买方私人资讯，并禁止自己给自身经营的店铺反馈。你可以向买家索取卖家反馈，但严禁任何金钱或物质等诱因作为买家撰写及移除评伦的奖励。
- Reviews: Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers' experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation （including free or discounted products） for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.
商品评论：亚马逊的买家可提交正负商品评论来传达对商品或服务的感想，作为消费者重要的商品讯息来源。禁止针对跟自身有利益关系的商品，或为自身以及竟争对手的商品撰写评论。此外，提供犒赏（包括免费或是折价的商品） 来索取评论不被许可。提供犒赏只索取好评，或是只索取好评也不被准许。卖家不行请求买家更改或是移除差评。
看完这项条例，各位应该可以清楚地了解何谓亚马逊所说的操作商品评论、卖家反馈以及评分的行为。如此简单明了，浅显易懂的规定，相信高智商的读者们，应该不会看不懂，BQool 把条文的重点做了五点。
不遵守以下规则，你就要死帐号！
- 严禁任何金钱或物质上等诱因作为买家撰写及移除评伦的奖励。
- 提供犒赏（包括免费或是折价的商品） 来索取评论不被许可。
- 提供犒赏只索取好评，或是只索取好评也不被准许。
- 卖家不行请求买家更改或是移除差评。
安全！只有这方法才让你在亚马逊上做的长长久久！
- 你可以发信向买家索取卖家反馈和商品评论，但 no string attached （不要免费或折价送这送那，还要求好评！）。最重要的！使用软件发信索取评论安全又有效！
新的 review 规范中，要合乎亚马逊索评规则，唯有寄信给买家请求留下反馈和评论才行，其余的索取方式都属非法行为，执行了就要有被禁帐号且关店的心理准备。
最近 BQool 有打听到很多国内的 （国外的无知 support 也有！） 中文亚马逊客服在乱散播错误的索取评论讯息。
如果还有无礼取闹的亚马逊客服跟你说不准索取评论的话，请用以下模板打他无知的脸！一定要跟 Amazon 人员据理力争！索取评论是你的权利！希望大家不要在危言耸听了。努力做亚马逊，多多关注 BQool 的消息，我们会持续提供各位最好的亚马逊资讯以及软件服务。
To Amazon support （whoever is working on this case）,
You must be a new fresh recruit who has just recently joined the Amazon support crew, where do you guys get your training anyway? Let me quickly educate you to bring you up-to-date on what constitutes as the manipulation of reviews since you clearly have not a single clue on how to distinguish between incentivized reviews （or manipulated reviews as you so enjoy calling it） and normal, perfectly acceptable reviews that are completely adherence to the Amazon latest policy.
You may want to re-read this section of Prohibited seller activities and actions- General Guidelines
Misuse of ratings, feedback, or reviews:
Any attempt to manipulate ratings, feedback, or reviews is prohibited.
- Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.
- Reviews: Reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers' experiences with products and services—positive or negative. You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation （including free or discounted products） for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.
Read it? Now you can go back to my Buyer-Seller messages and scan through each of my emails to buyers then tell me which of the rules I have broken. Being the nice person I am, I have even put the KEY sentences as dot points because no one likes to read wall of texts.
- You may request feedback from a buyer
- You may not pay or offer any incentive to a buyer for either providing or removing feedback.
- You may not provide compensation （including free or discounted products） for a review.
- Review solicitations that ask for only positive reviews or that offer compensation are prohibited.
- You may not ask buyers to modify or remove reviews.
I HAVE NOT MANIPULATED REVIEWS!
It is in your best interest to fully understand the definition of review manipulation so you will have the adequate skill to better serve amazon sellers without making a fool of yourself. Threatening to close down my store without absolute no evidence to back up your claim and prove I have manipulated reviews really leaves a sour taste in my mouth. You have already cost me too much valuable time and money. Lift the ban, before you receive a formal complaint about your mischief.
别忘了，在 2017 到来前，还有 2 场值得去参加的见面会，千万别错过！
2016/12/17 广州场 >>
免费报名参加 跨境电商产业带转型与Amazon运营深度分享盛会
2016/12/23 浙江场 >>
免费报名参加 2016·中国制造+，第三届中国（义乌）跨境电商产业峰会
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发表于 2016-12-12 10:53:53
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