如何创建高排名和高销售额的亚马逊商品列表How to create Amazon listings

James Dihardjo

标题[重中之重]

Titles [HIGH IMPORTANCE]

亚马逊标题直接影响搜索排名，因此必须针对亚马逊搜索引擎进行优化以使其系统可以搜索的到。

Amazon titles have a direct influence on search ranking so it is imperative that these are optimised for Amazon’s search engine to read.

提示：

Tips :

字符长度：Amazon标题中最多可包含200个字符。使用所有可用的字符！增加搜索到您商品的机会

Character length: Amazon allows up to 200 Characters in the title. USE all of the characters available to you!

结构：Amazon标题应遵循基本结构，并在其末尾添加关键字，请参阅：基本名称+品牌+尺寸+颜色+关键字1 +关键字2 +关键字X2

Structure: Amazon titles should follow a base structure with keywords added to the end, see here: BASIC NAME + BRAND + SIZE + COLOUR + KEYWORD 1 + KEYWORD 2 + KEYWORD X2

注意：仅当您销售人们实际搜索的知名品牌时，才使用“品牌名称”。

NOTE: Only use ‘BRAND’ if you are selling a big brand that people actually search for.

关键字：确保使用尽可能多的相关的关键字。如果您负担不起使用关键字。尝试在Amazon中搜索基本产品，然后查看Amazon建议作为搜索词的词汇。

Keywords: Make sure you use as many relevant keywords as possible. If you cannot afford to use keywords. Try searching for the base product in Amazon and see what words Amazon recommends as search.

特别提示：请勿在标题中使用促销用语。

Special Tip: Do not use promotional wording in your title.

请参见下面的示例：

See example below:

5个标点符号要点[划重点]

5x Bullet Points [HIGH IMPORTANCE]

已知的这些搜索项目关键词点会影响搜索排名，因此请确保使用所有可用的标点符号点（总计5个）。项目符号点是嵌入更多关键字的好地方

The bullet points are known to have an influence on search ranking so make sure you use all the bullet points available to you (total of 5). Bullet points are a great place to embed more keywords :)

产品的最高功能务必排在第一，其次是次要的功能。由于您在每个要点上都给客户留下了深刻的印象，因此请确保最吸引客户功能介绍在顶部。

Your product’s topmost feature goes first followed by the less important ones. Since you are impressing your customers with every bullet point, ensure that best ones get to the top.

每个项目关键词最多可包含500个字符，请确保您尽可能接近500个字符。记住要嵌入尽可能多的关键字，但一定要使其听起来通顺自然。

Each bullet point has a maximum of 500 Characters, make sure you get as close to 500 characters as possible. Remember to embed as many keywords as you can, but be sure to make it sound natural.

确保每个字母符号点都以大写字母开头。

Make sure that each bullet point begins with a capital letter.

避免过度使用标点符号。

Avoid over using punctuation.

清楚地写下每个句子，没有任何拼写错误。

Write every sentence clearly and without any spelling errors.

写全产品的所有详细信息/功能-尺寸，形状，颜色，尺寸等。

Include all the details/features of your product – the size, shape, color, dimension, etc.

提及使用您的产品的优势或它可以如何帮助客户的日常生活。

Mention the advantages of using your product or how it can help them in their daily lives.

特别提示：切勿在项目符号列表中包含促销或价格详细信息。

Special Tip: Never include promotions or pricing details in your bulleted list.

请参阅以下示例要点：

See example of good bullet points below:

产品说明[中度重要性]

Product Description [MEDIUM IMPORTANCE]

在亚马逊中，产品说明对搜索排名的影响不大。但这确实有助于“页面转换”，这意味着购买者一旦进入页面，就可以决定购买该产品。

In Amazon the product description doesn't have a huge amount of influence on search ranking. But it does help with ‘Page Conversion’ meaning that helps buyers make a decision to buy the product once they are on the page.

提示：

Tips:

让您的描述简短明了。

Make your description short and sharp.

将关键字嵌入描述中

Embed keywords into your descriptions

整齐地格式化它，以便买家可以轻松阅读您的产品的品质！

Format it neatly so buyers can easily read how GREAT your product is!

请参见下面的示例：

See example below:

图片[很重要]

Images [HIGH IMPORTANCE]

图像在亚马逊上非常重要，而且背景太花，颜色艳丽这样的简单内容也可能导致您的列表被屏蔽！

Images are very important on Amazon and something as simple as having a coloured background can result in having your listings blocked!