发表于 2015-10-7 22:36:08
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标题Amazon Automotive/Powersports Approval Process: 1st Steps- Action Required
Thank you for your interest in selling on Amazon in the Automotive/Powersports category .
Since this category requires approval, your request has been forwarded to Wayne Lee (email@example.com). Please reach out to him at firstname.lastname@example.org to begin the review process. The sooner you reach out to Wayne Lee (email@example.com) the quicker the review process will begin.
When you email firstname.lastname@example.org, please provide the answers to the following questions, as it will help with the review:
1 – Link to valid web-site, ebay or marketplace store. If you don’t have an online presence, just let Wayne know. We do have exemptions for accounts that do not have an official online sales presence.
2 – What are your intentions/goals/type of products you are requesting to sell in Amazon.com Automotive?
Please watch these 2 videos, as they will help to best prepare you on how to best position your account to be approved for Automotive on Amazon.com:
Please read the information below, to streamline the timeline to being approved to sell on Automotive.
Step 1 – ASIN Matching:
The most likely first step will be to “ASIN Match” so we are not creating duplicate listings on Amazon. On every listing on Amazon, underneath “Product Information” you will see the term “ASIN” followed by an alphanumeric number usually starting with “B00”. We have a tool that has the ability to help speed up this process (if you are unable to find them quickly on your own.) You can simply submit a list of Brand Names and Part #'s when you contact email@example.com (excel or csv preferred) or a file similar to the “ASIN Matching Template” that has been attached to this email. Please Note - Files over 5MB may be rejected, so a follow-up request to firstname.lastname@example.org to confirm receipt is advised.
Step 2 – Adding New Products:
If there is not an ASIN, then we will need more information from you to complete the listing. (All new products will be checked to ensure we are not creating duplicate offers). Including the yellow columns on the file “Flat File Auto and PS Parts Access”, you will need to complete the columns in Green (Required) and Purple (Optional if needed). Please be sure to follow the compliancy rules below when building your listings as outlined in the Style Guies and summarized compliancy rules as outlined below. I know this can be a learning process, and I would encourage you to send a sample of 3-5 when you get started to make sure it is done correctly so you are not putting a lot of resources toward it if you are asked to revise them. You are welcome to submit these samples when contacting Wayne Lee (email@example.com)
Compliancy Rules (summarized):
Titles need to be unique (so no repeating) and Not in ALL CAPS – standard English Title structure.
For fitment related parts - need to be void of years and can only contain one make and one model if the product only fits one make and one model. Year Specific Automotive Items may require ACES 3.0.
Titles will need to be void of terms like “free shipping”, “new”, etc.
All Images need to be void of additions added to a photograph like watermarks, trademarks, text, logos, etc.
All Images should be a minimum of 500 pixels on one side.
Primary/Main Image: Needs to be of the product itself/what the customer is buying on a clear/white background
2nd to 9th images can be on a colored background or the item in application but void of watermarks
Direct Image links from sites like www.photobucket.com are fine for the URL links.
Sites that can help with getting compliant images are www.removethebackground.com or free at www.clippingmagic.com
Full Style guides for compliance:
Automotive Style Guide: http://g-ec2.images-amazon.com/i ... al._V343520025_.pdf
Motorcyle/ATV Style Guide: https://images-na.ssl-images-ama ... ATV_Style_Guide.pdf
All Automotive & Powersport sellers are on the same marketplace and selling structure as outlined below: (If you are not currently signed up for a professional account, you can do so later as we get closer to placing you onto the platform.)
Professional Account @$39.99/month: Your monthly membership gives you:
• a month-to-month professional selling account that you can terminate any time with no start-up or cancellation fees
• exposure to one of the largest online retail customer bases
• the ability to list an unlimited number of products with no per-item listing fee
• the ability to display your company information and logo
• the ability to set your own product pricing, including shipping rates
• the ability to set up promotions, gift services, and other special listing features
• automatic deposit of funds into your bank account via ACH every 14 days
• access to our Seller Central web tool to manage inventory and orders, and view your performance, feedback, and sales history
• use of feeds, spreadsheets, and other tools to streamline the inventory loading process
• initial start-up support from our on-boarding/Integration team to help get your storefront launched quickly
Revenue Share/Selling Fees:
If a customer locates and purchases your products on Amazon.com, we will process the order including credit card authorization, verification, and fraud detection. You would then fulfill the order and confirm once you have shipped it, which releases the sales proceeds for deposit to your bank account on the next scheduled disbursement. Funds are deposited via Automatic Clearing House (ACH) every 14 days, beginning from the date of registration. The revenue share for Automotive is 12% of the gross sale transaction (Cost of product and Cost of Shipping combined) and 10% for Wheels and Tires.
We look forward to reviewing your submitted data and moving you forward in the approval process.
Wayne Lee - Amazon Services LLC