amazon申诉模版解析+选品模型超级大法

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下面就分析一些相关申诉邮件的模板。由于关店和移除销售权限的案例太多，不同卖家的实际情况也不尽相同，几个典型情况的申诉成功模板如下

为避免大家申诉模版雷同导致关联，这里只分析思路，具体的申诉邮件，需要各位根据店铺的实际情况和审核原因进行编写。

1.侵权申诉模板

Dear Amazon,

Thank you very much for giving me a chance to appeal the removal of our Amazon selling privileges .Please see our following information.

Our selling privileges has been removed by Amazon on August,11th,2016. Amazon removed our selling privileges because some of our listings violated related Amazon policies,especially infringed intellectual property rights of some rights holders.

First,we apologize...

Second,...

Third,as for the violated brands ********and violated ASINs:*******...

1.Why Amazon removed our selling privileges

1.1 Amazon thinks those products are related to brand intellectual property violation...

1.2 Everyone should respect other rights holders’ legal interests...

2.How we solve the problem and prevent the mistakes happen again

...

2.1 ...

2.2 ...

2.3 ...

2.4 ...

2.5 ...

2.6 We apologize to the rights holders and to Amazon with our sincerity on behalf of our whole company again. We promise we correct our mistakes. Please trust us and give us a chance.

3.Additional information we let Amazon know

We are a new company.

1)...

2)...

3)...

4)...

We have supplied the essential materials ...

Best Regards

******（店铺名）

2.ODR过高，导致自发货权限被取消及移除销售权限的申诉模板

Dear Amazon Team,

Thank you for giving us a chance to state our detailed and plans about precise solutions regarding shipments. We will show you how we resolve this kind of problems in the future. Please investigate us because it is Amazon’s rights. We have a confidence in becoming a good seller when we avoid defects later.

1,Why our account is locked

...

...

...

2,How to correct the problem

2.1...

2.2,We will make a better inventory management to avoid the occurrence of any short supply.

2.3,We will confirm dispatch every day and do our best to decrease the Late Dispatch Rate, improving our account performance to a large extent.

2.4,We will increase the ability to handle emergencies, such as power failure which can lead to no access to Internet.

2.5,We will ...

3,How to avoid this problem in the future

3.1,...

3.2,...

3.3,We will inform customers of the latest delivery news so that they can know about the status of the items they buy. Moreover, we will ...

3.4,As for the delivered but non-receipt items, we will communicate with customers positively and apologize to them first to acquire their forgiveness. Moreover, we will...

3.5,As a new seller who lacks selling experience on Amazon, we will ...

3.6,We will spend much time on inventory management,...

3.7,We will choose FBA as our shipping delivery which can decrease the rate of complaints to a large extent. We will...

3.8,We are ...

4,About our currency metrics

As for our currency metrics, we will obey all Amazon rules and regulations to build a healthy account. We will ...

5,Our information:

Thank you very much to give us a chance to show our detailed plans about how to prevent complaints and other problems. We will ... We are looking forward to your news. We are happy to provide any other additional information as you request. Furthermore, may you have a good day.

Best Regards

******（店铺名）

3.Generic侵权申诉.（此模版已成功申诉三个案例）

至于Generic侵权这个梗，咱们先看看亚马逊官方对于Generic的相关解释：

Brand information allows customers to determine the model and brand of the product they may purchase. These fields improve the accuracy of your data listings and help customers discover your products. Typically, Brand is the best identifier for a product, but occasionally Manufacturer is used (more common with furniture). We request that you fill out both fields: Brand & Manufacturer.

需要注意的是：不要在Brand和Manufacturer那里直接填写自己的店铺名，这是亚马逊不允许的。非品牌或者白牌产品，在Brand那里填写Generic，这是亚马逊的官方规定。另外，Generic这样的词也是不可能被注册成功的，因为这类词根本不符合注册的标准。

好了，那就见招拆招，被亚马逊判为Generic侵权了到底如何申诉呢：

1，向亚马逊说明自己Brand那里填写Generic是按照亚马逊要求来的，自己并没有违规也没有侵权。

2，按照亚马逊要求，提供相关的发票和资料，要什么提供什么。

3，再次重申，自己是个诚信卖家，不会违反亚马逊规则，请求亚马逊给自己一个客观公正的评判。

当然，申诉的时候，态度诚恳一点，语气温柔一点。就算亚马逊虐我千百遍，我依然待亚马逊如初恋。

Dear Seller Performance Team

Thank you very much for your attention.

After receiving your letter,we have carefully examined our products.We found that we did not exist violations.The reasons are as follows:

First of all,

Generic in English is intended to be "generic,not registered, non-patented".Brand Name is a required item when we release the products.And we fill the "Generic" as the brand name because it is said that"If your are not listing a branded product, use "Generic" in the brand attribute" on Amazon official website.

Strictly speaking,some neutral terms,no significant meaning of the words and some industry terms...

The so-called "Generic" involving trademark infringement is entirely accidental injury.

...

...

...

Sincere Regards

******（店铺名）

4.新注册亚马逊账号，一经完成注册，登陆时显示密码错误，无法登陆或者直接被拒绝注册的申诉

直接给站点的绩效团队发邮件申诉，只需说明注册完就无法登陆或者拒绝注册，请求恢复账号即可，其他无关的话题一概不提，基本上都可恢复。

另外，新旧账号的登陆密码不要图省事都用一个，很容易造成关联。

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