广告投放分析数据

lilyt5 · 发表于 2016-7-12 15:22:00

各位大神，请问我在下载广告关键词的数据报告中的customer search term 与key words 的区别是什么？他们具体的含义又是什么呢？跪谢大神！

创蓝商务 · 发表于 2016-7-12 15:43:10

What's the difference between a "customer search term" and a "keyword"?
A customer search term is the exact set of words a customer enters when searching for a product on Amazon. A keyword is the word or set of words you bid on in Campaign Manager to target your ads to customers.

lilyt5 · 发表于 2016-7-12 16:32:34

多谢~~么么哒