亚马逊申诉模板分享-ODR超标封店，如何申诉？

Jay普邻说跨境

# 什么是ODR？#

订单缺陷率(ODR)是指在给定的60天时间段内存在缺陷（负面反馈、A-to-Z纠纷、信用卡拒付）的所有订单数占订单总数的百分比。
当订单缺陷率超过1%之后，亚马逊会评估账户整体情况，来决定是立刻停用账号或发72小时警告邮件。由于亚马逊判断订单缺陷的数据全部来源于买家反馈，比如差评、索赔、信用卡拒付等等。所以，当账户出现负面反馈、索赔、信用卡拒付的情况时，亚马逊会对账户资金、订单总数、退货率、LSR（迟发率）、OTDR（准时送达率）、VTR（有效追踪率）、取消率等数据进行抓取、分析。
​因此，因ODR超标被封号时，邮件中往往会有详细的封号原因，主要有以下几种：
1、买家是否是没有按时收到商品
2、买家有没有收到商品
3、买家退货的情况，有没有收到退款
4、买家是否收到了已经残缺或者损坏的商品
5、买家收到的产品与描述不符等

#模板分享#
Dear Amazon Seller Performance Team,We understand that recently our performance as a seller on Amazon, com has fallen below both Amazon's and our own standards of quality. I believe it is mainly because of our inadequate communication that we have recently seen two A-Z guarantee claims which have resulted in our ODR exceeding the performance target of <1%. Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation, obviously, the two complaints are nightmare during the period without order. Plan of Action: We are taking the following steps to improve our performance: 1.Review a 11 of products to make sure that the pictures and descriptions are accurately match with our products. 2.Most importantly, we wiII  complete the investigation more quickly and proactively (within12 hours) to any problems with customer orders to keep our customers more informed and help prevent A~z guarantee claims as much as possible, then replacement or a full refund will be one within 24 hours 3.In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.
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虎子饲养员

感谢分享。