I understand that you are inquiring for the new Customer Review policy for Canadian market place. Let me assure you that I will certainly assist you in this regard.
I understand that reviews are important to the Amazon Marketplace, providing a forum for feedback about product and service details and reviewers' experiences with products and services—positive or negative. Please understand that buyers can always leave reviews for any purchase they make from Amazon even if they get it with a promotional offer.
2. It's mainly that if they do leave a review, they cannot state they received it "in exchange for a review" because that is incentivizing the buyer to leave a review. Is that correct or is that incorrect?
Please be informed that as per current update in the Amazon Customer Review policy you may not provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You may not ask buyers to modify or remove reviews.
Additionally, you may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell.
Hence, please be informed that Amazon has updated the community guidelines to prohibit incentivized reviews unless they are facilitated through the Amazon Vine program.
Please be informed that if you are providing coupons to your existing buyers for a happy buying experience, I really appreciate your concern related to buyer satisfaction. In this case, it is business judgment to continue to provide the coupons to the buyers, rest be assured that if any incentivized review is find by our internal team. They may take corrective action on the same. If your intention are not for incentivized reviews for your products, you may continue your business practice.
For your reference, you may click below link to Update on Customer Reviews page: