圣诞节装饰品迎来旺季，隐藏巨大侵权风险，售卖需谨慎！
Q4旺季悄然而来，不少卖家反馈万圣节装饰品销售火热；接下来，圣诞节也是销量爆单的最大看点；随着圣诞节步伐靠近，各式各样的装饰品开始热销；同时，圣诞节也是各大律所收割业绩的节日，售卖圣诞节气氛产品一定要谨慎，在未获品牌授权的情况下，不可擅自售卖品牌产品！圣诞树圣诞树是圣诞节必不可少的装饰品，在绿葱葱的树上挂起节日特定灯串和装饰品，节日气氛就更加浓郁；在亚马逊上，相关在售listing达4000+，不少产品留评高达9000+。https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/7a9a6d958d3e4abdae71e78a62a2ac8d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=4PUFw9G3JJNDOsoHYiIiVL49N7E%3D许多圣诞树外观多样，许多产品已经获得外观专利；卖家们在选品时一定要注意避雷。▼部分美国专利https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c5d87848eec44b828881969e9cbcf4d5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=wU58SKsIYVWAlRrAG7VskBt3Z6Y%3D
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圣诞树装饰品有了圣诞树，不可或缺的就是圣诞树装饰品；在每年Q4，这类产品的销售量都不差；但是需要注意，这类型产品的侵权风险也不小，许多装饰品都已经申请专利；在亚马逊上，相关在售listing就高达7+W。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f1f9c11f4b224877945551c27085fd3c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=lgW7bPlpDDYzB5oxj1adYZmtn3o%3D
圣诞树装饰品可以细分成很多品类，例如：树顶装饰、树上挂饰、稳定架装饰等等；每年热销的皇冠树顶、挂饰都已经下证专利。▼部分美国外观专利https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/870837dc159545338e7b7149bdcd8c6e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=rJb%2B1fW0lNs%2FvT9NbbQyebmupew%3D
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圣诞装饰气氛灯气氛灯是最能够营造节日气氛的，除了在圣诞树挂上具有节日气氛的灯串，还可以将灯串挂在室内墙壁或者屋檐上；https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b8d1e6f5b11e478792455ddcbba22a7c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=HBTjS3u%2F8AnJYRKah4xdm0oYREc%3D
在亚马逊上，有不少相关在售listing高达1+W，不少产品好评4.6；卖家们选品要避雷这类已获专利的产品。▼美国外观专利https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f481f829c0be4d16a4faadcc2c092323~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=Iqtxuqmi5FPjhMmbnlW6HbzGFLc%3D
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除了圣诞树、装饰品、气氛灯之外，还有几大热门IP在圣诞节最容易触发侵权，卖家们应当与以上产品一同规避：01The Elf on the Shelf书架上的精灵《The Elf on the Shelf书架上的精灵》IP形象是一个带着圣诞帽、蓝眼睛的小男孩；该绘本针对儿童而制作，十分具有圣诞气氛；在亚马逊上，有不少在售listing。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/233d6955bc77438481fd2eaf78143120~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=me90o726ykcoTMNSiLL5%2BnXhKkU%3D
早在2022年11月18日，该品牌就IP形象起诉了侵权；这类热门IP形象一旦发起维权，不少卖家就“中招了”；卖家们在未获授权时，不可销售该IP形象产品：https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/df930646ebe64a249402bcf90d4e6d3e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=f5xf496hcSHxNMBuLPtH3e5sjPI%3D（容易触发侵权版权信息）
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b07935c90eb34842b00631b7bffa17f4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=LjI7oun5KnbYZ70wRrCAtcRsjPo%3D（容易触发侵权版权信息）
02绿毛怪格林奇Grinch《绿毛怪格林奇Grinch》是一部美国环球制作的动画电影；在每年的圣诞节前后，该电影的播放量都会掀起高潮；该动画IP形象是一只绿毛怪。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ac45cd3db8f140518bf7ff695c9dfa05~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=GrjKQqDxlKRnOkAMSYw6Usn23ng%3D
该动画电影容易触发的侵权类型主要是版权和商标：https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a3d2fb2d1bd34bc490e88cbbd2338ce5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=hWpXRrZEDO%2FQMQCPSeZEEqdGmjE%3D
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6e3c10b9680e4fcda328c9675eb6ef82~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=O0m5J8il1evikaZLss0ohXlqXX8%3D（版权侵权信息）
https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/13a14bc0f05142beab19e517c0d05605~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=yo0l4ftJmext5WrjQ%2FWiXXQWtvs%3D（商标侵权信息）
03Naughty Santa圣诞老人Naughty Santa圣诞老人挂件是一款可以悬挂在圣诞树上的装饰品，该产品的亮点在于圣诞老人的搞怪表情；此外还可以将IP形象印刷在杯子、绘本等。Naughty Santa圣诞老人容易触发侵权类型是版权侵权和商标侵权；最常见触发侵权的是4款版权：https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a067d1abad794e7fa5f62c5bb8b2d469~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=cPS9FR507Ud7IYpEWvmzs1Ap9OI%3D
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除了以上说到三大热门IP外，卖家们还需要注意其他一些圣诞节IP形象维权：亚瑟·圣诞 Arthur Christmas该动画电影主要讲述圣诞老人的儿子亚瑟在圣诞节结束前，紧急派送一份礼物的故事。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/597736d93f5249cd9ef3378e153b96a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=XH%2FMO286QuQeEXRdo5R6WWbiGsw%3D
极地特快 The Polar Express动画电影主要讲述小男孩克劳斯与他的朋友在平安夜坐上了特快列车前往极地拜访圣诞老人的故事。https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ed953f0f74104d61b07649eb94e0b7fb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1701398488&x-signature=1ow5a9hplfd2n0AkNz%2BYkragbmc%3D
以上是部分圣诞节热销产品的相关知识产权信息，每一款产品都有不少外观专利，卖家们在选品时，一定要注意规避侵权。
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